Back again from a short exhausting Trip to the Residential Trade Show in Boston. The Drive was fun as it was snowing - now in April.
Fortunately, Boston had only slight rain. Not that I don’t like snow, but everything at its right time. At the present trip I was a better prepared and had the correct Maps with me, so I couldn’t get lost like last time. I’m still searching for the right GPS Receiver for my Car. One thing everybody probably knows if you get lost in Boston with all that constant Construction work and frequent traffic congestions, it is not a pleasure to drive there.Off the Highway and into one of the big Parking Lots in Front of the Seaport World Trade Center, due to the rainy weather it wasn’t a problem to find an empty Parking Space in walking distance to the Main Entrance of the Trade Show.
As already mentioned the Show is one of the smaller ones. And as always, this time the Planners worked hard again, to make the Attendee’s feel comfortable. The Organizers successfully imitated the Entrance into the Exhibitors hall, to look like a walkway in a Garden. The arrangement was very nicely executed. The so-called walkway was bordered on both sides with nice Stone Gravel on the Ground. Several small and large Flower Arrangements with lots of green and bright yellow, red colors where added in different combinations. The in between spaced Water Fountains, gave the visitor to the Trade Show the perfect Illusion of a walkway in a Garden.
As this is a regional Trade show, one will find a lot of local Distributors or local Manufacturer’s, which show their Products and or Services. I happen to like this set up very much. The smaller Size of the Show gives one more time to talk to the Exhibitors and the next Person behind you is not breathing down your Neck, waiting that you get out of their way, so they have a chance to get their questions answered.When visiting any Tradeshow it’s very important to set up several goals to make the visit a successful one. I like to use following guidelines.
a.) Why do you want to visit that particular Trade Show?
b.) Familiarize yourself in who has representation at the Show
c.) Before attend the show, make notes which Exhibitors you want to visit and get info from.
d.) Follow through at the Exhibition Floor which Firms you need to visit
e.) And last not least, after the Trade Show: Follow up with phone calls on items of Interest etc.
This simple rules have helped me to get the best out of every Show. One example was my visit to the Booth of Nemetschek-North America. An American Software developer which has great CAD Software for AEC, entertainment, landscape design and machine design industries. We are using their Vectorworks Architect Cad Software in our office in conjunction with Interior CAD. We use both CAD Programs to do our space planning, lighting design, as well kitchen and bath projects for our clients. An absolute must for every serious Interior Designer. I had a couple of outstanding Software issues, where I needed some more info and answers. When talking to the Representative of Nemetschek, we took on the 30min together in discussing our items, which is a lot of time for visiting one Show Booth.One could not spend that much time at another Trade Show with a Representative. But at the same time I also had a chance to network with other Interior Designers, which use the same Software. And it is quite educational to see how other professionals solve interior design issues, which we face on a daily basis. But, I got my questions answered and went away with valuable needed info. More on interesting items from the Boston Residential Show will follow.
Posted by Admin at 08:07 PM. Filed under: Trade Shows •
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